I came across this DICE 2010 video on the G4tv.com website several months ago and I really liked it and wanted to share it here. Jesse Schell covers how we as humans really enjoy games and how we can be tricked into changing our purchase behavior and sometimes learn deeply when information is presented in the game format. It also covers how virtual games are making their way into the physical realm and influencing markets.
Enjoy!
– Dom
DICE 2010: “Design Outside the Box” Presentation (Part 1 of 3)
Direct link: http://www.youtube.com/watch?v=DLwskDkDPUE
DICE 2010: “Design Outside the Box” Presentation (Part 2 of 3)
Direct link: http://www.youtube.com/watch?v=pPfaSxU6jyY
DICE 2010: “Design Outside the Box” Presentation (Part 3 of 3)
Direct link: http://www.youtube.com/watch?v=9NzFCfZMBkU
If you want to see the whole 28 minute video on the G4tv.com website, click here.
Dominic Pruitt 