I came across this DICE 2010 video on the G4tv.com website several months ago and I really liked it and wanted to share it here. Jesse Schell covers how we as humans really enjoy games and how we can be tricked into changing our purchase behavior and sometimes learn deeply when information is presented in the game format. It also covers how virtual games are making their way into the physical realm and influencing markets.
DICE 2010: “Design Outside the Box” Presentation (Part 1 of 3)
I corresponded with one of the professors, Dr. Nader Vadiee and setup a date & time to talk to students in one of his pre-engineering classes. All the students in his class were from one of the tribes in the US.
I setup a video camera in the back of the classroom and recorded the event.
Here is a brief video of the beginning of the talk:
* For better video & audio quality watch the 720p HD version.
You can play the 1 hour and 12 minute audio file here:
* This event was captured using a Sony HDR-SR11 HD camera and a Sony ECM-HW2 Bluetooth Wireless Microphone. The footage was edited and rendered using Sony Vegas Movie Studio Plantinum 9.0, the video is 720p HD format, and the audio was exported to WAV format, run through the Levelator (to even out levels between when I talked and the students talked), then encoded to 64 kbit MP3 format using Audacity.